Hashtags: #scifi #comics #fantasy 6th January – National Shortbread Day Typically Sci-Fi fans have high correlation with being fantasy computer gamers. Target audience: Fans of the Sci-Fi genre, books, movies, games, and comics all over the world. It doesn’t matter if you like or dislike sci-fi films, or books, or games franchises, but Marvel, Harry Potter, Spiderman, X-man, Star Wars have a huge crowd of fans! Just look at this random fact: with a total value of over $68 billion, “Star Wars” is the fifth-highest grossing media franchise of all time. Hashtags: #happynewyear #2022 #goals #54321 #celebrate 2nd January – Science Fiction Day Your Instagram content should be mainly focused on the New Year’s goals, bucket lists, and challenges that your audience is expected to face this year. New Year’s Day promotion can be a great end of the year or a wonderful beginning. These events usually show a one-time peak and a drop right after, you can’t expect them to come back again anytime soon (they might will, like Pokémon Go app made the attention to these Japanese magical characters grow once again many years after it was no longer popular). Many trends are one-time and unpredictable, Google’s list year in trend shows the biggest trends by search volume in 2021. Lets’s see the difference between them One time versus seasonal trends There are two types of trends to follow when planning your content for Instagram or another platform. The second conclusion, follow trends, is where this social media calendar goes into the picture.
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It’s not only about what content to post but also about how to become a better and more professional social media manager, I talk about it further in the article on social media growth hacking. You can also look at the conclusion “do your research if you want to experience organic growth” in a broader perspective. By reading the recommendations in this Instagram content calendar you conduct research as well. The first one is simple, performing research when deciding what content to post is literally what Viralspy is all about (if you want to learn more about the story behind this startup you can read my reddit post about it). The first two conclusions in the article are: While the reasons are interesting and insightful, it is the conclusions that matters the most. The article “Scientific Secrets of Sharable Content” by Buffer explains the reasons that make a piece of content viral. Let’s review the science behind the phenomenon of virality to verify this claim.
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Therefore being relevant is an important aspect of any content marketing growth strategy. When you create a relevant piece of content, it naturally and organically spreads. How this social media post calendar is going to help you grow organically But before starting to review the events worth creating content about this year, it’s important to prove the claim that relevancy is a key element for growth on social media. This content calendar is practical and straight to the point guidance, it aims at helping content creators generate organic growth by planning what to post. Combining these two things, creating relevant content, and keeping in mind the importance of engaging the audience is a recipe for growth. But this isn’t just a list of events and their dates, to each event that is described below I added recommendations in the form of content ideas and engaging activities ideas. On average, there is an event almost every two days.
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This marketing calendar offers a list of 167 marketing events for 2022. When you plan your social media content, taking into account its relevancy, it increases its reach potential. Christmas movies get this many views during the holiday because they are usually all about getting together, these emotions they convey to the viewers are perfectly relevant to what this time of the year is all about – getting together. The most important aspect of content creation is relevancy.